ARECA HOTEL × BAO NAM SEAFOOD

BACKGROUND & CHALLENGE

Areca Hotel and Bao Nam Seafood had built their reputation the traditional way: through service, consistency and word of mouth.

But reputation alone is not enough in a crowded hospitality market.

Their communication had grown organically, without a single voice or clear relationship between the two businesses.

The opportunity was to move from simply serving customers to giving them a reason to choose — and return.

BRAND NARRATIVE & CREATIVE SOLUTION

Two businesses. One hospitality spirit.

We worked with Được Tiến as a strategic partner to clarify the role of both brands within its wider ecosystem.

Areca Hotel was repositioned around approachable hospitality, convenience and value.

Bao Nam Seafood was shaped as a destination for fresh, live seafood and a more immediate dining experience.

The two were then connected through one shared idea:

hospitality that feels considered, genuine and easy.

From logo and colour to digital channels, guest rooms, lobbies and restaurant touchpoints, we created a more coherent brand system across the experience.

The result is more than a new identity.

It gives Được Tiến the platform to build relationships directly — and build them for the long term.