BRAND STRATEGY
We worked with UiUi to rethink the local souvenir — turning cultural codes into a contemporary lifestyle language designed to resonate with both Vietnamese consumers and international visitors.
We created UiUi’s mascot as a cultural ambassador — bringing Vietnamese hospitality, energy and personality to life through a character designed for a global audience.
We developed the brand identity and packaging system for ÉLAN — a premium natural Seamoss Fiber Gel created for a global wellness audience.
A connected brand system designed to help Areca Hotel and Bao Nam Seafood move from traditional operations towards a more distinctive, direct relationship with their customers.